First of its kind role

CEO or Senior Executive Leader -

Apparel / Ethnobotanical Nutraceutical Company

We are looking for a Senior Executive Leader for this unique position. Relevant experience includes leadership of DTC marketing teams, an understanding of, and ideally connections within, the psychedelic medicine industry, supplement industry, fashion industry, or Web3 (specifically IPNFTs).

Apparel experience preferred over Ethnobotanical/ nutraceutical experience.

We are getting many submissions for this role, please consider catching our eye with a brief cover letter stating what about tribal reciprocity, IPNFTs, or psychedelic medicine excites you as well as any experience in those spaces or fashion/ apparel/ CPG that you have. Why are you uniquely suited to this role?

While we are at it... consider including your target salary and what the ideal compensation package would include: salary, bonus or revenue.

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This is a unique opportunity to join an early stage startup leveraging blockchain technology, reciprocal business models, and an indigenous inspired nutraceutical product and apparel line with the goal of supporting indigenous intellectual property as a Senior Executive. 

The product concept behind the nutraceutical and apparel line are complete. Our advisors & equity partners include strategists for the largest technology companies in the world and plant medicine experts. We are raising money both through private investment and grants from charitable foundations supporting companies operating at the intersection of indigenous rights and blockchain technology. 

Now we need the scale - including additional capital raises, partnerships with enterprises and NGOs alike, and marketing - to get to the next level. Our founding team, which includes experts from the burgeoning psychedelics industry and blockchain industry (especially within the Decentralized Science -  DeSci movement), is looking for a leader to help move the company from early product development to mass adoption and validation, while continuing to spread awareness through the apparel line. 

Role Overview

Exceptional people are foundational to the success of a great company and we are looking for a stand-out senior leader or equivalent role to drive and manage this early stage startup poised for exponential growth. 

The position is very entrepreneurial - we are not always following the established roadmap, and there aren’t always precedents for things like “explain how IP NFTs support indigenous populations.” But you will have extensive support. A strong advisory team through RampRate is ready to help guide you and execute alongside you. 

You will help lead this company and position it for success. You will be responsible for managing viral social campaigns, network-building, and forging partnerships. Most importantly, you’ll be responsible for overseeing the company’s growth strategy through influencer promoted apparel (festival wear, yoga accessories and apparel, bags, etc) and a cognitive enhancing nutraceutical product.

You will exemplify the values of our reciprocal business model and existing relationships with indigenous groups. But you will also show the world the enterprise readiness and maturity of the DeSci movement and help us show the world how to protect indigenous IP in a sustainable way. Your assistance in developing the sales, marketing, and channel strategy will help us scale to mass adoption.

If you’re interested in leading something new that will maximize your potential, please apply!

What You’ll Do

• Find, validate, and scale strategies for apparel and nutraceutical sales
• Assist in developing an inspiring culture that fosters strong leadership and recruits top talent
• Help in executing the go-to-market strategy
• Define KPIs to monitor and improve business performance
• Develop strategic partnerships to further the company’s growth
• Build conviction with customers and investors
• Report updates to advisory board, investors, and other stakeholders
• Manage disciplined financial operations, owning operational budget and managing runway
• Voraciously consume information and network with industry experts to learn how things work, what people think, and what’s coming next in DeSci
• Validate new initiatives by testing demand from relevant audiences like influencers and customers, and gauging new product feasibility through R&D and quickly building new revenue streams

You will do all of this in a network-first way: by building connections and collaborating with existing communities.

After 1 year, success looks like: you’ve generated $1.5M in top line revenue and $5M in contracted revenue for this company across 10+ strategic partners and influencers, have a team sized to fit the revenue being generated, and increase the broader adoption of the products, with at least 5 marquee names as well as smaller successes.

After 3 years, success looks like: this company is operating at scale and generating +$15M in annual revenue across multiple product lines and sales channels. 

You May Be a Fit if You…

• Are excited by the future of blockchain, Web3, and Decentralized Science. If you aren’t already in the Web3 industry, you have conviction that Web3 is the future and have a deep background in wellness products, specifically athleisure and plant based medicine. 
• Have created viral influencer marketing campaigns for consumer products, especially within the direct-to-consumer model, and have partnered with various sales channels at scale.
• Are scrappy and willing to get your hands dirty.
• Have venture capital fundraising experience. 
• Thrive in uncertainty. You enjoy creating certainty from uncertainty.
• Have a strong bias towards concrete action. You should often ask: “Why can’t this be done sooner?”
• Have a strong bias towards ambition. You should often ask: “Is this the most ambitious plan we could come up with?”

Even if not all of these apply to you, we’d still love to consider your application, particularly if you’d like to learn more about all these. 

Why you might be excited about us

• You get to be creative and work with and support indigenous tribes. 
• You will work with talented people around the world.
• We have a great network. You want to work with global leaders and ambitious frontier people.
• You are aligned with the startup’s mission, vision, and values.

Logistics

Role

Senior Executive Leader - Ethnobotanical Nutraceutical & Apparel Company

Type

Full time

Time expectation

Start as soon as possible

Location

Remote-first organization based in California, but with a strong presence in Peru.

Compensation

This is a Director / Senior Executive role for an early stage web3 startup, so the starting salary is $100k/year+ to target 250k+ with performance bonus plus equity and token allocation. 

Benefits

• Work from home, flexible working hours 
• Paid time off

Read these links from our partner and advisor Tony Greenberg:

Psychedelics Could Become Extractive Capitalism Unless We Hold Stakeholders Accountable

Theres a Land Grab for Psychedelic Patents Here - Heres What We Can Do About it

ABOUT RAMPRATE

RampRate is a global advisory firm serving impact-focused organizations.

Founded in 2000, we have been private, self-funded and profitable since birth.

We cut our teeth by radically changing how IT services are bought and sold for the likes of Microsoft, eBay, Nike Merrill Lynch and CBS.

Today, our scope has widened. Now, we solve a wide range of problems for high-tech companies.

We are experts in:

• Blockchain solutions.
• Web3, Metaverse, DAOs, and decentralized governance.
• Tech infrastructure
• Digital media and entertainment
• Wellness and health

We solve problems by:

• Connecting companies with advisors and partners.
• Locating funding.
• Finding and making deals.

Over the last couple of years, we’ve realized it’s time to dedicate ourselves not to just doing well, but to doing something great, and the current crisis has made this mission more urgent than ever. Our company has social impact and shared values as our number one priority. Our social impact initiative, Syzygy, helps enterprises align their operations and supply chains with the impact priorities of all stakeholders.

Our team works remotely around the world.

CREATING ALIGNMENT OF VISION

Whether it’s between profit and purpose, cost and value of tech investments, service quality and RFP win rate, or strategy and execution. RampRate combines rational, data-driven frameworks with guaranteed commitments to real-world outcomes to help both existing market leaders and emerging players make the best decisions and reach their potential for changing the world.

BIG INITIATIVES FOR BIG BUSINESS

For large enterprises, including Microsoft, ViacomCBS, Nike, eBay, and more than 100 others, RampRate has enjoyed a 20 year track record of:

Reducing cost, risk, time, and the carbon footprint of IT supply chains;

Building trajectory-altering strategic plans, and

Replacing greenwashing with authentic social impact.

SUPERCHARGING STARTUPS

For emerging leaders in tech, media, blockchain, and health, RampRate’s Advance practice helps innovative & impact-focused CEOs kick down the obstacles to their world-changing trajectory.

We help streamline operations, provide technical roadmaps, and go-to-market plans.

We facilitate transformational relationships with Fortune 1000 partners, influential advisors, and foundational clients.

RampRate’s commitment to impact is woven throughout our organization, from the clients we take on, to the strategies we build for them. From our foundation, which funds self-sustaining impact initiatives and superstars in tech and healthcare, through to our tightly integrated ecosystem of clients and partners.

Our goal is a new type of wealth - measured in millions of lives changed for the better rather than just millions of dollars earned.